For my subvertisment project, I wanted to take a stab at McDonald's. The advertisement they originally had said something along the lines of McDipped and asked the question, what is your favorite flavor. I wanted to make a mock slam ad that attacks the unhealthy quality of teir food. Another idea that I implemented was the way in which cigarette companies have to include warning signs on their labels. Since we know McDonald's is unhealthy like how we know that cigarettes are unhealthy, I thought that this parallel would work well with the advertisement.
In the reading for this week, John Berger dives into the deeply complex concept of perception. Towards the beginning of the reading, we are given a broad overview of the many factors that can alter ones perception, be it emotional attachment, cultural background, religious beliefs, or even physical location. The main point in mentioning all of the varying factors is to demonstrate that since no two people are exactly the same, no two perceptions are either.
The reading goes on to discuss the relationship between technological progression and how it influenced the development of perception throughout history. With the invention of the camera, artists were able to create a tailored perception of their target through multiple different viewpoints. I would like to think that this development was a primary catalyst for the shifting of artistic eras.
One of the most compelling ideas for me was the relationship between written text and artwork. Berger discusses how combining a work of art with a descriptive or maybe even arbitrary piece of text can alter the viewers perception of the work. I definitely think that this is true for myself when analyzing art, the more descriptive the text, the less my imagination takes over. However, when there is no text associated, I find myself creating a wide variety of possible explanations for a work of art. Overall, I found the reading to be really interesting and also helpful in regards to this semesters discussion of artwork.
The painting that I found inspired me the most of the three featured above was the one by Andy Warhol. I do not know much about Warhol other than the fact that he was in some way or another a little crazy. However, his art work has remained a staple of the contemporary art community since the moment he started producing artwork. Before I get into my description of what I liked about the painting and how it made feel, I want to note that this was purely my interpretation and could be completely wrong. That being said, let's get into it.
One of the first aspects of this painting that caught my attention was the way Warhol created contrast utilizing light colors set against black space. In doing this, Warhol created a subtle, but easy recognizable counter-face. He titled the painting Self-Portrait, and I believe that this was more than simply a literal description of him painting himself. (Here is where my interpretation gets a little more complex) I believe that this painting was a personal statement from Warhol. I believe that in creating two contrasting images of himself, he was making a statement about the ways in which humans have multiple facets to their personalities. In a way, Warhol is almost saying that he cannot paint one image of himself because he is to complex of a human being. Another interpretation I had while looking at this painting was that we all have an internal conflict with ourselves to balance out the good in our life with the bad. Maybe in the way Warhol utilized so much black space, he is portraying there was more darkness in his life that the light is trying to pop out of. This could explain the choice of somewhat neon like, highly vibrant pink tones in the painting. Let me reiterate that could all be completely wrong, it's just what I gathered.
Now on to the technical aspects of the painting. One thing I learned by studying this painting is that you can do a lot while not doing that much. By this I mean that you can utilize the space on your canvas to help you create your image. I also learned that contrast can really add emphasis within painting. Warhol created an image of himself using a minimal amount of colors, long brush strokes complimented by more filled it broad shapes and black space along with some slight shading in the face area. Seems easy right! Well I may have to put this style of painting to the test for my own self-portrait sometime. All in all, I had a great experience with this painting.
This reading was particularly interesting one in my opinion due to the in depth analysis of the power and dynamics of ones imagination. The first point that I found compelling was the idea that imagination has the capacity to remove us from our physical being into what the reading deems, "high fantasy". Following this point, the distinction between the two paths or processes of imagination is also a very interesting notation. I believe that the two concepts, one being that we develop imaginative thought beginning with word followed by the visual imagination, and the second that our visual imagination acts as a catalyst for verbal description, are accurate analyses of imagination. I find myself to be more drawn to the word inspiring the visual imagination, probably due to my love for reading.
Another helpful example provided by the reading is the description of how film and producing is conducted. The reading draws the connection between aspects of film such as, the director, the producer, the mise en scene, and other stylistic choices as a means to portray an overlying imaginative idea. Films truly are the expression of one or a group of contributors imaginations. I believe that imagination is the result of an individuals reaction with experience and their environment, and their past experience and emotional conditions.